Peggy Beane is the founder and creator of Urban Booz. Peggy’s inspiration behind Urban booze came in the form of wanting to demystify the oftentimes intimidating selection of wines and spirits to choose from your local liquor store to restaurant wine menu. She asked herself, “How do I avoid getting sensory overload when I walk in a liquor store? When will I finally go in to not ask for a small bottle of anything without fear of being found out that as a 50+ year old, I don’t have a clue about any wine, whiskey or aperitif?”

It was then that she decided to educate herself. “I have to explore, study and learn before I act on anything...an unfortunate flaw, but at least I have admitted it. I toyed with a notion to take this journey public to make myself accountable and not talk myself out of it, which I do pretty darn well, thank you.” From this notion came the idea for Urban Booz. Her goals with Urban Booz are to dash away other urbanites thoughts of intimidation when it comes to wines and spirits, and empower them to dine while out, or in the comfort of their own homes  confidently and intelligently. Not one to follow the masses, Peggy uses her platform to make her own rules and perspectives on wines, spirits and brews. Also a foodie at heart, she cooks and loves reimagining food pairings in fun, unexpected ways. Learn more about this IAFF Tastemaker at www.urbanbooz.com